Being on the Development team at ToolBox Solutions has given me a lot of great exposure to Consumer Packaged Goods industry, specifically the analysis and planning that goes into determining the best products for sale, the optimal placement on the shelves and overall adjacency of the section of shelves within the store. The representation of this analysis normally is in the form of a planogram, a software aided process
It’s been said that creating these Planograms is an Art and a Science because consumer considerations are brought into the analysis of number crunching that determines the best product performance per unit of shelf space. Recently an excellent blog post has been posted regarding Insight Management as there are arguably two major camps: Manufacturers and Retailers.
Manufacturers will compete for their share of shelf space for their products. The major contribution factor for getting the most and the best shelf space can be attributed to their product’s performance. Performance can be measure in terms of total dollar volume, the number and frequency of customers it brings or the potential to do both.
The Retailer will have many areas to consider when making decisions around which items goes on the shelf, such as maintaining and growing their customer base, increasing traffic and increasing basket size of their consumers. Their vision will entail a broader scope, integrating information from vendors to category managers to form an integrated solution.
ToolBox Solutions has the teams, expertise, development and tools in place to bring the best Retail Insights by simplifying the large and numerous data sources into actionable plans for both retailers’ and vendors’ Planograms. Strengths and opportunities are revealed from the Category Reviews and provide a foundation for better decisions and a competitive edge greatly needed in this industry. This competition definitely leads to quality planograms and long term growth.Tags: Category Insight, category reviews, insight management, planogram, planogram software, planograms